All the tricks you need to know for making your headlines less boring.
Ever wonder why no one opens your e-mails? Struggling to get traffic to your blog or website? Feeling defeated when it comes to writing “captivating” headlines that actually sparks people’s interest? We’ve all been there, which is why I’ve put together 5 different types of compelling headlines (yes, they’re obviously all wine-related) that your readers simply won’t be able to resist. After reading this article, you should have all the tools you need to write your next irresistible headline to drive more traffic to your site, increase your e-mail open rates, and boost your engagement.
1. Induce Their Curiosity
Humans have a natural need for closure, so give your audience an open-ended question or cliffhanger that they can’t resist. Let’s say you’re launching a new Cabernet Sauvignon. Which e-mail would you be more likely to open based on the subject lines below?
1. Kristen’s 2014 Cabernet Sauvignon Now Available
2. Is this the best cab you’ve ever had?
I choose #2. Simply put, #1 is b-o-r-i-n-g. The fact that “Kristen’s Cab is now available” means nothing to me. But the 2nd line really sparks my curiosity.
2. Use Humor
If you can make your readers smile or laugh, they’re going to probably want to see more. We’re all drowning in the same, serious subject lines and headlines all day so a little humor is a nice way to stand out. Here are a couple funny e-mail subject lines:
- Today’s Pour Decisions
- Red, white, and awesome
- We need a wine-cation
3. Fear Of Missing Out (FOMO)
No one wants to feel like they might be missing out on something, so try to hook them with a sense of urgency or feeling of scarcity if they don’t open the e-mail.
- ENDING SOON: A Pinot lover’s dream
- You’re missing out on fantastic wine.
- Get ‘em before they’re gone…
4. Talk Like You’re Best Friends
As you write out your headline, throw your “formal work jargon” out the window and pretend like you just sat down to write your best friend a quick e-mail. It’s probably not going to start with “Join Us In Our Upcoming Event”. Here are a few examples:
- let’s grab wine.
- Hey, wine bestie!
- miss your face.
5. Show Them The Value
People want to know “what’s in it for them”. Tell them how they’ll be “rewarded” if they open your e-mail or read your blog post.
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In conclusion, don’t skimp on the headlines. It may be the last thing you do before hitting “publish” or “send”, but it’s the first thing your readers will see. Send me a note if you’re putting any of these tips into practice! I would love to hear about your results.
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